Tuskys projects a 30% festive season growth, unveils reward campaign

06Dec 2017
The Guardian
Tuskys projects a 30% festive season growth, unveils reward campaign

regiOnAl retailer tusker Mattresses limited has launched a Ksh 60 million customer reward programme for the fes- tive season, expected to attract the large number of shoppers during the festivi- ties.

Shoppers at a Tuskys supermarket in Nairobi

rolled out under the tuskys Deals Poa initiative, the leading retailer becomes the rst formal player in the supermar- ket space to unveil a mega Christmas sea- son reward campaign this year.

the campaign will see tuskys custom- ers across the country stand a chance to win one of the 20 motor vehicle grand prizes on o er among other attractive prizes. speaking when he con rmed the launch of the tuskys Deals Poa cam- paign, tusker Mattresses group CeO Dan githua said the rm is projecting a more than 30 per cent growth this festive sea- son.

the formal retail market, he noted had su ered a late festive season kick-in due to the prolonged electoral activity.

As part of the rm’s strategic market- ing plans, tuskys has also extended a discount scheme for gift Vouchers this festive season across its branch network in Kenya (57 branches) and uganda (7 branches).

the number of orders placed for gift vouchers by local institutions he noted has grown 100 per cent with gift voucher revenues expected to hit the Ksh 700mil- lion this year.

the launch of the tuskys Deals Poa customer reward programme is also ex- pected to herald the dawn of a new page for the local retail sector, which is expect- ed to enjoy accelerated recovery following a depressed climate this year.the launch of the campaign, githua added is also a showcase of growing retailer-supplier relations. the reward programme is supported by key suppli- er brands which include nice & lovely, Colgate, sta soft, Persil, Dettol, Jik, Coke, Minute Maid, Monster, ilara, tuzo, De- lamere, imperial leather, Morning Fresh,

glade, baygon, Menengai and Von. Others are blueband, tena, golden Fry, Kabras, Pearl, ranee, rina, Captain Cook, Dormans, Peptang, Orchid Val- ley, Dawaat, nuvita, Johnson & Johnson, sapil, shirleymay, Aquafresh, Hanan, Countryside Dairy Fresh, savanna, but- ter y, Proctor & Allan, sa msung, luminarc, and Philips among others.“the retail front is exhibiting a positive rebound following the electoral period 

among other challenges and we hope to encourage further growth through such reward campaigns for our loyal custom- ers,” githua said, adding that, “the invaluable support of our suppliers has seen us enhance our mutual partnerships for the ultimate bene t of the consumer.”

Commenting on the rm’s gift vouchers discount scheme, githua disclosed that local corporate organisations appear to have embraced such tools as their preferred festive season re- ward coupons.

Organisations that have placed their customized gift Vouch- er orders include: Coca-Cola, nHiF, bidco Africa, britam, Hil- ton Hotel, KCb, Helb, standard Chartered bank, Mpesa Acad- emy, KiCC, stanbic bank, bamburi Cement and the standard group.

“tuskys has been selling gift vouchers for the last 10 years with the high season being the main sales period. we have seen a huge increase in the number of corporates purchasing gift vouchers this year. the growth is up above 100 per cent,” said githua.