Media owners and journalists in the country have been advised to establish special programmes that would address moral decay in the society.
The call was made by media stakeholders who took part in celebrations to mark the World Press Freedom Day held at the regional level in Tanga City.
The stakeholders explained that moral decadence has been increasing and posed great danger to the nation, calling on media house owners to find ways of helping to address the problem.
One contributor, Dr Furaha Mramba, said the only way to fight against moral decadence was using the mass media to show the society the effects of the situation.
He also said that if media houses would set aside space to address the problem and write about it, it would definitely be reduced as society would be transformed positively.
Another participant, Ally Zumo advised the government to scrutinize news magazines that concentrate on publishing sexual related contents, as they only contributed to undermining moral standards among the youth.
Dororo Kisaka said the fact that the traditional method of educating the youth through folk tales told by elders by the fire side is no longer used, the media has taken the role and therefore, it must ensure that it helps in improving the social fabric rather than destroying it.
“The tales told by grand fathers and mothers, educated children and the youth on moral matters, building courage and how they could tackle problems. This role now is in the hands of journalists, we should all make sure that we promote objective journalism," said Kisaka.
However, the guest of honour, Deputy Minister for Gender and Children Development, Ummy Mwaimu, said the government valued the contribution of the media, and that it would ensure that the industry would face the challenges effectively.