The Tanzania Communications Regulatory Authority (TCRA) has urged new radio station operators to adhere to ethics and undertake training of its staff in order to win customers and face competition.
The call was made yesterday in Dar es Salaam by TCRA Deputy Director of Legal Services Fortunata Mdachi at the handover of content service licences to two radio stations.
The radio stations were Best FM based in Ludewa district, in Iringa region, and Metro FM based in Mwanza region.
She urged them to have interesting programmes and services which would educate the public and increase competition.
“We will take stern measures against any radio station found to violate stipulated rules and laws,” she insisted.
She said the government wanted to see players conducting their activities under a fair and competitive environment.
She hailed the contribution that community radio stations were making in catapulting the development process in Tanzania.
For their part, the radio station directors thanked the Authority for continued support aimed at improving the communication industry.
“We at Ludewa take this licence as a liberator since before we did not have any radio station, most of time we tuned to Mozambican and Malawian station,” said Primus Nkwera.
He pledged to make services sustainable and urged residents to make use of opportunity for their development.
They also urged the government to identify the contribution made by community radio stations and create a fair ground for all.
He said the government must ensure that they get advertisements instead of the current situation whereby most of them go to a few radio stations.
Until 2011 TCRA had granted various licences in different market segments under the new converged licensing framework.