The Tanzania Coffee Board (TCB) has organised a two-day stakeholders meeting to discuss a strategy to promote the crop’s market, including raising the culture of drinking coffee.
According to the board’s Director General, Adolph Kumburu, the number of drinkers of coffee is still low.
In a statement issued on Tuesday, he said that the meeting, scheduled for Morogoro starting May 24, this year, will attract more than 100 stakeholders from within and outside the country.
He urged Tanzanians to nurture the culture of drinking coffee for their health and help increase farmers income.
Available statistics show that Tanzanians consume between 2 to 5 per cent, of the coffee they produce, the difference being on the prices of the variety.
Tanzania produces two types of coffee—Arabica (60) and Robusta (40), each of which is commercially processed into two types again—wet and dry.
Experts warn that depending much on coffee exports is not healthy for the nation, especially when prices in the world market are not stable.At the moment prices of coffee in the world market are on the increase due to the Arab spring crisis.
In addition, the yields of typical coffee trees in Tanzania are comparatively low. These factors combine to make coffee a difficult business for coffee farmers.
Tanzania ranks behind Uganda, Ivory Coast and Ethiopia in Africa in coffee exporting.
A replanting programme is being carried out in the country as part of efforts to increase production to 100,000 tonnes in 2015, according to Kumburu.
Meanwhile, Tanzania is among regional and international coffee producing countries scheduled to meet in Addis Ababa, for the ninth African Fine Coffee Conference and Exhibition this month.
According to the Eastern African Fine Coffee Association (EAFCA), many coffee growing countries have confirmed they are going to take part in the three-day conference slated for next week. It will involve roasters, traders, producers, professionals and specialists.
The conference is expected to provide excellent mix of regional and internationally acclaimed speakers presenting a wide range of topics on coffee.