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Badilisha Lugha KISWAHILI

Massive campaign on digital migration starts in Morogoro

14th April 2012
TCRA director general Prof John Nkoma

Tanzania Communication Regulatory Authority (TCRA), in collaboration with the Ministry of Science and Technology, has started a massive campaign to educate Tanzanians about technological migration from analogue to digital broadcasting.

Speaking to a press conference in Dar es Salaam recently TCRA director general Prof John Nkoma said the campaign started on Wednesday in Morogoro region for two days and later to other regions.

He said more campaigns would be conducted in Arusha, Moshi and Manyara regions depending on the availability of resources.

According to him content of the use of digital communication in the country will focus on public interests.
The East African Community (EAC) region’s deadline for analogue technology is December 31, this year, but the global deadline is 2015.

He further noted that most people in the country did not understand what digital communication was all about.

However, Prof Nkoma said TCRA had planned to go to every district and wards to educate people about digital technology.

He said 24 per cent of Tanzanians still using analogue communication had to understand the advantages of digital transmission.

According to him, the TCRA plans to review prices of pay television services on transmission of signals since low income earners cannot afford digital transmission. 

“We have invested a lot of money in digital technology. So, we are looking for a market. Free channels (like TBC1) will remain to be free but pay channels are the ones we are talking about,” Prof Nkoma noted.

Digital technology’s information is recorded in a binary code of combinations of the digits 0 and 1, also called bits, which represent words and images.

It also enables immense information to be compressed on small storage devices that can be easily preserved and transported, while quickens data transmission speed and transforms how people communicate, learn and work.

Thus, digital technology replaces analogue signals for many telecommunication forms, particularly cellular telephone and cable systems.

However, analogue-to-digital converters utilise a pulse code modulation (PCM) to change analogue data into digital signals and compared to analogue transmissions, digitised signals are less distorted and could easily be duplicated.

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