Arusha residents will soon witness a unique phenomenon - mass weddings involving at least 25 couples.

“The first grand mass wedding ceremony will be held in June, this year. We’ve started registering couples who are expected to forge their life-long bonds,” said Rosemary Ndesokia, executive director of the newly-launched media organization, Arusha Mambo.

“Grand mass weddings will be held after every four months in order to make the occasion elegant for the couples. As you are well aware, putting all these people together is hectic and needs time to prepare,” she said.

She said that the idea behind the move was derived from the fact that there were a number of couples who failed to enjoy their historic and important marriage event owing to financial constraints.

“We’re saying that there is nothing to worry about because the coming package of weddings will be cheap as no preparatory gatherings for the couples, families and close friends will be needed,” she said.

The entrepreneur added that the move aimed at changing the current trend where people spent millions of shillings on one occasion in just one day.

“The amount of money is a lot, which could be deployed for other socio-economic activities for the couple's well-being,” she said.

Under the new innovative, couples will be required to save a minimum of 3m/- for the wedding - and nothing else.

“People wishing to accompany the couples will only contribute 30,000/- per person, and they will enjoy all the facilities required during the wedding,” Ndesokia said, adding:

“After the weeding, the couples will be dispersed to different places in the country for their honeymoon."