For the first time this year, Toyota Motor Tanzania Limited is inviting children aged between 3 and 15 years old from all over the country to take part in the ‘Dream Car’ contest.
Speaking at the launch of the contest that took place in Dar-es-Salaam on Monday, Toyota Tanzania senior marketing executive Eliavera Timothy said the global contest is geared to creating an opportunity for children to develop their interest in cars and help them feel the joy and importance of having a dream.
Timothy said: “The main aim of this competition, which is organised by Toyota Motors Corporation, is to challenge the inspiration of children to express their views of a better future, through drawing their dream cars, the little artists get the opportunity to develop their interest in cars,” she said.
She added: “Being part of Toyota Tanzania Corporate Social Responsibility, the contest will not only enhance the Toyota brand image as a good corporate citizen, but will also create an enduring bond between children,” she noted.
According to her, the Tanzanian edition of the contest is divided into three age categories; those under 10, 10-12 and 13-15 years of age.
The closing date of the contest would be on February 28, 2013, whereby all artworks submitted will face a panel of judges to determine three national winners in each category (gold, silver and bronze).
Apart from winning exciting local prizes, the selected nine students from Tanzania will then have their artworks entered into the global contest, where they will stand a chance to win a trip with a parent to the 7th Global award ceremony in Tokyo, Japan.
Being the first edition of the competition in Tanzania, Toyota Tanzania Limited has opened the contest to 30 schools in Dar-es Salaam, Tanga and Zanzibar. The schools have already been contacted and received information they need to inspire their students.
Selected students from each school have received free art materials from Toyota Tanzania Limited and a detailed brief including terms and conditions for the contest.
After local winners have been announced on March 2013, a selection of works will be displayed in a gallery format for all to view. The judging for the global contest will take place in April and May, and ultimately, the award ceremony in Tokyo will be in late August.
This year marks the seventh year that the contest is being held, demonstrating Toyota Motor Corporation’s (TMC) commitment as an advocate for children’s future.
The TMC supported global contest since its initiation in Japan in 2004, has expanded to North, Central and South America, Europe Oceania, the Middle East and Africa and is designed to unleash and reward the creativity of children. All what a participant is supposed to do is to draw their dream car on paper.
Winners of the sixth Toyota Dream Car contest were Thailand (Gold), Vietnam (Silver) and Bangladesh (Bronze).