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Badilisha Lugha KISWAHILI

Ethiopian airlines to promote Tanzanian tourism worldwide

17th January 2013
The Managing Director of the Tanzania Tourist Board (TTB), Dr. Aloyce Nzuki (right) and the Ethiopian Airlines Sales Representative, Mr.Haile Melokot Memo signing a Memorandum of Understanding (MoU) for the promotion of Tanzania tourism.

Ethiopian Airline (ET) has agreed to provide full support to Tanzania Tourist Board (TTB) in terms of organising international tourism trips and road show in the Pacific’s, Europe, Asia and America to promote the country as a tourist destination in the world.

Geofrey Tengeneza, TTB's Senior Public Information Officer told The Guardian that this was revealed that TTB ET recently signed a two-year pact under which the latter would promote Tanzania abroad for the two’s mutual benefits.
The event was held in Moshi municipality recently.
During the implementation of the pact, Ethiopian Airline will support familiarisation programmes for trade and media in Tanzania and Ethiopia, primarily by introducing international passage and facilitate seat reservations on the airline for Tanzania tour operators.
Besides, it will work with TTB by organizing international road shows to help visitors understand what Tanzania can offer in the tourism industry and culture.
TTB on its part, will explore and implement tourism promotional activities relating to tourist traffic to Tanzania by way of Ethiopian Airline services.
These will include advertising in the airline in-flight magazine, direct marketing of Tanzania tour operators, promoting ET on the TTB website, allowing ET have a  desk at TTB stand in trade and consumer fairs and joint road shows.
Other core responsibilities for TTB include supporting advertising and promotional campaigns aimed at promoting Tanzania and Ethiopia as twin destinations and to facilitate direct charter ET flights between Frankfurt (German) and Kilimanjaro (Tanzania) during the Ethiopian Winter season.
Apart from that TTB will support ET in its efforts to develop package programmes to Tanzania through its ET holidays division.
“As TTB we express thanks to Ethiopian Airline for signing the MoU with us because we expect that among the benefits of the cooperation, Tanzania and Ethiopian will increase the number of visitors in terms of trade and tourism activities,” he noted.
Dr Aloyce Nzuki, the TTB’s Managing Director signed the pact on behalf of the board, while Haile Melokot Memo, the ET’s Sales Representative inked on behalf of the airline.
The ceremony was witnessed by Chairman of the TTB Board of Directors, Ambassador Charles Sanga, Board member, Sam Diah and top officials of the TTB.


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