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Badilisha Lugha KISWAHILI

Twiga Cement raises production despite power shortage

20th February 2012
  Awards distributors for making it leading cement producer
Tanzania Portland Cement Company managing director Lesoinne Pascal (2nd-R) congratulates the firmís 2011 distributors third performer, Valence Msaky of V.G.K Company Limited at a gala night in Dar es Salaam.

Besides the challenges facing cement production in Tanzania, Twiga Cement Company has managed to maintain its lead in the distribution and selling of cement products in the country.

Revealing this at the TPCC Distributors 2012 Gala night in Dar es Salaam at the weekend, Twiga Cement managing director Lesoinne Pascal said although the company is facing a lot of challenges, including power problem since last year, it has increased cement production.

“We had power problem for almost the whole of last year, but we proceeded with production, and this actually made us to increase our products in the market,” he said.

Besides the power problem, Pascal said the other challenge was the rain which leads to end of last year floods.

He said despite the state of nature, the company didn’t stop production due to prevalence of best production systems and the good plan set by the company.

“I thank all the Twiga Cement staff and all our distributors because without you we cannot do anything with the products. Without distributors we can stay with the products in the ground but we thank you for the great job you are doing for your contribution to the company sales stands at 80 percent,” he said.

Revealing why Twiga Cement has the biggest market in the country, he said it is due to the high quality of cement it produces and its availability.

“The quality of our product is excellent and is the first in the market, at the moment no one can compete with us due to the quality of our cement,” he said.

He added: ‘Even imported cements do not rank anywhere when compared to our products.”

For his part Twiga Cement sales and marketing director Ekwabi Majigo said the firm has set plans to modernise the marketing department so as to reach a large area in the country in a move to beat the record set last year.

He said in the first week of this year, the firm has been distributing 6200 tons a day, on average, the record that has not been reached in the previous years.

“Our target is to increase production as well as distribution by 11 percent, and this is possible according to our strategic plans. We have already increased the number of distributors from 29 last year to 35 this year,” Majigo said.

In that colourful occasion the company management congratulated all the distributors for their performance by giving them prizes.

The first winner got 600 bags of cement, while the second took home 500 bags, the third 400 bags, and the fourth got 300 bags.

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