Some marketers in the country have faulted minority sports administrators for lacking skills to write good proposals to convince private companies and the Government for sponsorship, saying most of them ask for charity not commercially viable investments.
Charles Morrell who is the executive chairman of Invojoy Consultant said many administrators of minority sporting disciplines in Tanzania fail to write up convincing proposals to ask for corporate sponsorship and instead they just write for charity funds.
Morrell said minority sports like tennis, hockey, golf, boxing, athletics, squash and snooker are money spinners in other countries while they are regarded as not financially viable for the corporate sector to invest in Tanzania.
He said time has come for sports administrators to learn how to write convincing proposals which can induce the cooperate world to sponsor their activities.
“There are massive returns from minority sports sponsorship and many companies are willing to venture, only that the sports administrators fail to write proposals”, he said.
He also said it’s wrong for sports administrators to perceive company sponsorship for their activities as a corporate social responsibility. According to him the sponsorship is commercial investment which is meant to buy royalty and patronage of customers.
A part from football, all other sports disciplines have no human resource capacity to sell worthwhile business which can keep them financially stable, and instead most of them thrive on public sympathy while waiting for handouts.
However, when asked for their comments, Tanzania Swimming Association (TSA) Boxing Federation (BFT)and Cycling Association of Tanzania(CHABATA) officials separately confirmed that their associations have never wrote any company asking for a sponsorship which can benefit both of them but instead they ask for charity .
CHABATA official Lado Haule said the problem with most companies is that they use sports funding as a short term public relations venture that is not sustainable in the long term as it leads to financial dispute to companies and organizations.
He also said managers at some companies are very understanding as they view that sports sponsorship is a social responsibility, some of their juniors are against the idea as they consider it a waste of money as there are no immediate financial returns.
Mashaga Makore said BFT has never written any company asking for a commercial investment which will see both parties benefiting.
He said this is so because many companies believe that boxing in the country is not market viable.
“We just write to companies for financial help, I believe that we have not reached a point where we can convince a company to join us for business partnership”, he said.