A local brewer has embarked on a programme which aims to promote effective use of water as part of this year’s Water Week celebrations.
Serengeti Breweries marketing manager Teddy Mapunda unveiled the initiative yesterday in Dar es Salaam.
She informed that her company works along side other water experts to economise water use with a view to reduce the amount of water it obtains from the main production and supply chains.
“We aim to accelerate progress on the UN Millennium Development goals for water and sanitation, as researches show that by 2025, 108 billion people will be living in countries or regions with absolute water scarcity,” Mapunda said.
Additionally, she said Serengeti Breweries intends to improve access to water in communities the company operates by supporting stewardship of water resources.
“Through the concentrated efforts of our employees, consumers, customers, suppliers, NGOs, government and other businesses, we work to raise awareness and deliver targeted initiatives in this key area to make progress towards long-term solutions to the water challenges in our affected markets,” Mapunda explained.
She added that the initiative, dubbed ‘Water Life’ aims to provide access to clean water to complement direct or core operations.
The Water Week this year focuses the Millennium Development Goals on water, as stakeholders in the sector targets to address problems related to it by 2015, informed Mapunda.
She said the goals were introduced to encourage the international community to achieve a number of tangible improvements in the lives of the world’s poorest people and in Tanzania, urban water provision is one of the MDGs.
A household survey conducted in 2007 revealed that 80 per cent of the Tanzanian population lives in rural areas with about 60 per cent lacking access to clean and safe water.