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Badilisha Lugha KISWAHILI

Airtel moves to empower girls in secondary school

12th March 2012

As part of its corporate social responsibility initiative, Airtel Tanzania at the weekend launched ‘The Girl Empowerment Programme’ under the theme ‘Build Your Future’.

The thrust of the programme is on empowering secondary school girls aged between 14 and 18 years, in achieving their future career goals and generally build self-confidence among young women.

The company has described the programme as of fundamental relevance and significance “as it goes hand in hand with our mission of educating the girl child and creating brand loyalty”, adding: “Young girls need opportunities outside school curricula to learn and develop new skills and interests with other youth and adults.”

Speaking at the launch, held at Canossa Girls Secondary School at Tegeta, Dar es Salam, Airtel customer Care Director Adrianna Lyamba said: “We are kick-starting the programme this quarter with Canossa Girls Secondary School, but it will be an ongoing programme implemented every three months to benefit girls’ secondary schools around Tanzania.”

“We will be covering a wide range of topics relating to career management, building self-confidence and making the right decisions in life.

We will be requesting our own employees to volunteer to speak in schools and share their career experiences and skills with the students to help the students understand what it takes to build a career and select the right career path in life,” she noted.

Lyamba said Airtel subscribes to the belief that educating a woman means educating the whole community, “and we therefore believe the knowledge acquired will be of great significance to the destinies of girls and the future of upcoming generations”.

“We are highly committed towards supporting Tanzanian communities. Apart from this girls’ empowerment programme, we have been supporting the country’s education sector through ‘Shule Yetu Programme’ by providing books to secondary schools in various part of the country,” she added.

She explained that the aim is to help raise the standard of education in secondary schools by ensuring readier availability of books to students, adding: “Since we started our books support programme some seven years ago, we have reached more than 800 secondary schools.”

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