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Badilisha Lugha KISWAHILI

TTB, embassy to promote tourism in SA road shows

23rd February 2012
TTB Director of Marketing Devotha Mdachi

The Tanzania embassy in South Africa in collaboration with Tanzania Tourist Board (TTB) have organised tourist road exhibitions to promote the east African country’s attractions in five in South African cities.

The Tanzanian businesses to be involved will include tour operators, service providers and other enterprises engaged in the travel industry.

Philip Chitaunga, Tourism Service Manager at the board told The Guardian yesterday that the road shows would be held in the tourist source markets cities to upscale tourist arrivals to Tanzania. The cities are Durban, Port Elizabeth, Cape Town, Pretoria and Johannesburg.

The ten-day shows will begin on May 16, this year, he said adding that at least 35 local companies have confirmed to take party.

Among them 21 are hoteliers, 12 tour and travel agents and two are airlines.

To work on the modalities of carrying out the promotion, a discussion between the Tanzanian ambassador to South Africa and TTB has been going one, he said.

“We have decided to organize the promotion because South Africa is number four source of tourists to Tanzania,” he said.

Devotha Mdachi, the TTB’s Director of Marketing would lead the tourism delegation to South Africa which will include government officials, private sector operators.

Apart from that event, TTB would organise workshop in collaboration with South Africa Tour Operators for the Tanzanian team to showcase the east African country’s potentials.

The road shows would also provide time for a one-to-one establish and cultivate business contacts and help learn about the latest travel trends and developments of tourism.

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