Independent Television (ITV), has teamed up to sponsor the newly-introduced East African Music Awards (EMA) whose finals are planned for August 21, this year, in Kenya.
ITV’s Managing Director Joyce Mhaville said in Dar es Salaam yesterday that her station is pleased to be associated in promoting talents and creativity in the region.
She expressed hope that Tanzanian artists would perform well at the finals.
“It’s the hope of ITV that one of our artists will emerge winner of the finals”, she said.
These would be the first competitive and inclusive music awards for the East Africa region to feature music videos, producers, composers, and artists from all East African countries.
The awards have been organised by Golden Dreams Company Limited whose Managing Director Alfred Mutua was present during yesterday’s conference.
Mutua said the nominations of the awards would be held next month.
“There’re no music awards in East Africa which truly portrays our music. All the awards we’ve are copied styles from America”, he said.
He said to ensure that many people are satisfied with the final results; all the eight participating countries will appoint judges of their choice to evaluate the entries.
Famed local music producer Paul Matthyysse, alias Majani, hailed the idea of having a pool of academy judges to evaluate the entries.
“The winner of these awards will walk tall as he will really be selected by the fans and music experts”, he said.
Mutua said the awards have been grouped in five main categories namely, Genge, Kapuka, Bongo flava, Zouk Ragga and Reggae.
With an extensive, efficient and powerful transmission, ITV is well set to beam the awards’ procession making use of its highly competent experts.