Miss Tabata Noela Michael (19) outclassed 14 other contenders to be crowned Redds Miss Ilala 2012 at a beauty contest held at Nyumbani Lounge in Kinondoni suburb on Friday night.
Magdalena Roy Munisi (21) from Dar City Centre and Ukonga’s Mary Chizi emerged first and second runners-up, respectively.
Noela who won Miss Tabata title on June 1, became the choice of the fans when chief judge Albert Makoye said that his committee was looking for a winner who had beauty and brain to go with this year’s Miss World slogan, Beauty with Brain.
She was awarded Sh1.5m while Magdalena got Sh1.2m and Mary Sh700, 000.
The three will represent Ilala Zone at Redds Miss Tanzania contest later this year.
Miss Tabata last won the Miss Ilala crown in 2007 when Lydia Joseph won a saloon car which the organizers had put as the first prize.
In 2010, Miss Tabata Consolata Lukosi finished third at Vodacom Miss Tanzania before being named Redds Ambassador.
The reigning Miss Tanzania is Salha Israel.