The twelfth edition of Dar es Salaam Charity Goat Races has realized gross revenue of over 120m/- so says the organizer Karen Stanley.
Stanley said out of the proceeds a total of 115m/- is available to chartable organizations that were earmarked to benefit from the revenue for this year’s edition.
She said the cheque presentation to the beneficiaries will be held at the Southern Sun Hotel in Dar es Salaam on Monday evening.
However, she said some of the expenditures for preparing the event are still outstanding but the beneficiaries’ money is available.
The event was held at Green alongside the Kenyatta Drive in Dar es Salaam and attracted over 3,000 people. Seven races were held and two of them had winners who brought back their cash prizes back into the charity fund pool.
She said since the fund raising event was inaugurated in 2001 it has so far accumulated gross revenue of 660m/- while many charitable organization across the country have benefited.
The Races has seen several sponsors coming in and going out but three of them have been maintaining unique consistency throughout.
The sponsors’ trio is Tanzania Breweries, British Airways and Southern Sun Hotels.
She thanked the sponsors as well as the fans that made the event successful. Revenue collected came through various sources during the event’s day. Besides entrance fees, there were other sources of revenue that included gamming, raffle draws and sale of Goat Race merchandise and products.
Meanwhile, it has been repotted that the British Airways’ ticket raffle has been one of the strongest attractions by fans who are always trying their luck to win the return flight to London.
The airline has maintained the raffle ever since the event was inaugurated in 2001. The airline’s manager to Tanzania Saada Juma said so far BA will continue to back the Charity Goat Races including donation of the return ticket for the raffle.
“We feel proud to be associated with the Dare s Salaam Charity Goat Races as it has always been an event that caters for assisting the needy”, said Juma.
Besides Juma the Southern Sun Hotels director Adam Fuller has never missed the Goat Races and his hotel has been consistently taking care of the catering for members’ enclosure without failure.
The hotel which sponsors Fillies Frolic has made important contribution towards the event’s objectives to serve the needy societies.
The Goat Races are held barely for five hours but the has been the leading and fast fund raising event in Dar es Salaam that also serves as a family day out.
Goat Races has already secured a fan base in Dar es Salaam of all ages and races.
Paul Johnson Hicks is the masterminded of the event when he introduced the idea before implementing it in 2001. He was also the founder of the event in Uganda but it has not been so successful like that of the Dar es Salaam.