Jokate Mwegelo, who finished as Miss Tanzania first runner up in 2006, yesterday launched her fashion package by the name of Kidoti brand that would cater for hairstyles as well.
Speaking during the launching ceremony, Mwegelo said Kidoti is an authentic Tanzanian lifestyle brand she worked it out since last year.
After an exhaustive research, Mwegelo said she experimented the fashion package brand to ascertain its strength during a show organised by Tanzania Mitindo House known as Red Ribbon last December.
She said the test run proved highly effective after impressing a huge number of fashion show stakeholders.
“I am pleased by the impact of the fashion brand that now tries to penetrate the Tanzanian market. The brand will carry an array of products including synthetic hair, garments, fashion accessories and cosmetics,” she said.
She wants to improve strength of the band in order to hit domestic and overseas market.
Kidoti brand is a reflection of her own image and personality, so says Mwegelo. Her brand carries the tagline ‘Define Your Beauty’.