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`Flight fare, affordable than bus, making smart travel`

15th November 2012
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Richard Bodin

Starting from as little as 32,000/- (USD$20) before government taxes, air travel is now an affordable alternative for more people than ever before.

Owing to Fastjet airline’s efforts to stimulate the market air travel is no longer an exclusive option for a small minority in Tanzania.

Speaking to the journalist during the launch of ticket sales on Tuesday in Dar es Salaam, Richard Bodin, Fastjet’s Chief Commercial Officer said the ticket launch marks a significant milestone in the company’s drive to open up air travel to countless  of Tanzanians who previously could not afford to fly.

Fastjet Chief Executive, Ed Winter, said the Fastjet will make flying an affordable option for more Tanzanians than ever before, bringing new opportunities for trade, leisure trips, and family visits.
“…we are grateful to our partners in Tanzania for their support to date, and we look forward to a long and rewarding relationship with the people of Tanzania…,” said the CEO.

Tickets can be purchased through travel agents and Fastjet’s own sales desk, call centre and offices. Fastjet’s new web site, www.fastjet.com will launch next week providing information on routes and fare schedules. The site will also soon allow tickets to be bought using credit/debit cards, as well as by mobile phone.

Fastjet has also unveiled its new brand ahead of the launch of commercial flights. The company’s brand features the ‘kasuku’ or African Grey Parrot, selected for its renowned intelligence, friendliness, and personification of Fastjet’s motto: smart travel. 

With two flights daily, Bodin said the tickets are on sale for flights between Dar es Salaam and Kilimanjaro, as well as Dar es Salaam and Mwanza. Further routes will be added in the coming weeks, both domestically and to other East African destinations.
Bodin, Fastjet’s Chief Commercial Officer explained that the Fastjet, which has taken over Fly540, has chosen Dar es Salaam as its first operating base in Africa, with flights from Julius Nyerere International Airport set to commence on 29 November.
 
 “…want to bridge the gap between the consumer and the airline by making sure that wherever possible we are engaging in two-way conversations and listening to the consumer’s needs and priorities…” he said.

Social media is a great way to achieve this goal and platforms like Twitter and Facebook allow  for interaction directly with consumers, helping both sides understand each other better but also allows  Fastjet to keep in touch with the most important stakeholder’s evolving needs and preferences.

SOURCE: THE GUARDIAN
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