An ambitious plan to, in just five years, increase Tanzania’s tourism market share from the current 11 per cent to 14 percent is in place with efforts targeting Russia, Middle East, Turkey, Brazil and the Gulf countries.
Tourism Confederation of Tanzania (TCT) chairman Gaudence Temu made the announcement on Friday at the unveiling of the International marketing Strategy for Tanzania as a tourist destination in Dar es Salaam.
To meet this initiative, Tourism Confederation of Tanzania (TCT) and the Tanzania Tourist Board is working to secure the three percent growth on the mainland and in Zanzibar they are striving for a four percent increase from 26 percent to 30 percent.
“….our main focus is to compete with Seychelles, Botswana, South Africa, Kenya and Mauritius who are the major competitors for the four primary source markets that includes UK, Italy, German and USA…,” explained the chairman.
The industry has identified and grouped its market into, adventure seekers, nature lovers, and what are referred to as the 4S that is sun, sea and sand seekers, exotic bonders and conscientious travellers.
It is these groups that are the focus of the planned expansion which is to be achieved by creating a strong tourism partnership between public and private organizations.
Advertisement and promotional efforts are mainly via mass media and the internet through E-tourism and e-marketing and print outs for both, businesses to consumer and business to business marketing. These are to be printed in English, Russian, Turkish, Brazilian, Gulf countries, German, and Italian or otherwise.
Also they intend to use brochures and manuals on the TTB and TCT websites as downloadable digital publications and to also organize foreign journalist trips from different media organizations to Tanzania, tour operators and travel agents trips to visit Tanzania.
International road shows are also in the plan as well as international travel trade shows/exhibitions, and what is known as travel trade. All these are the planned methodology to attract more tourists into the country.