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Coca-Cola announces new pricing structure
2006-09-02 09:44:21
By Guardian reporter
Coca-Cola officially announced yesterday a change in their brand pricing structure which took effect the same day September 1 2006 in Kwanza Bottling territory.
A press statement issued by the company in Dar es Salaam yesterday says that the Coca-Cola’s total portfolio of all carbonated soft drinks will be effected for all 200ml,300ml and 350ml returnable bottles.
The new price change however,does not affect the 1 Litre returnable glass bottle brands where the price will remain unchanged, says the one-page statement.
It says the price increase will be implemented in Kwanza Bottling territory which includes Dar es Salaam, Zanzibar,Morogoro, Dodoma and Tanga regions. Mbeya region will maintain the old pricing structure.
Ndema Rukandema, the Coca-Cola Kwanza Bottlers Managing Director comments: ”Coca-Cola has maintained the same pricing structure for the past four years since 2002, we now have to marginally re-adjust our pricing structure to go in line with escalating operational costs.”
He adds: ”Due to the continuous dynamic changes in the consumer market and economy, there has been a significant increase in the cost of most household consumer goods, whilst the cost of The Coca-Cola Company’s brands have remained constant.
”Coca-Cola Kwanza Bottling Company has continued to absorb these increasing operational costs over the past four years in an effort to provide quality refreshment products at an affordable price.”
Rukandema says the Coca-Cola Company’s objective has always been to provide consumers with real refreshment, adding that the marginal increase in our pricing structure will further ensure that we continue to provide our consumers with the quality refreshment products they have always enjoyed and ensure accessibility of the products countrywide.
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