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Coca-Cola rolls out `Bamboocha II` campaign
2007-08-17 09:05:36
By Guardian Reporter
Coca-Cola yesterday announced its `Bamboocha II` rollout, a run up to the first `Bamboocha` campaign launched in March last year.
The Marketing manager of Coca-Cola Tanzania, Carol Mbaga said yesterday that the `Bamboocha II` campaign continues to encourage and inspire teens and young adults to embrace the `Fanta Bamboocha` philosophy which creates an alternative world where people live life and in their own terms.
She said that `Bamboocha I` explained the meaning of `Bamboocha`, to establish the name as the new `Fanta philosophy`, which is all about `living life large` and `living life fully’.
Mbaga said the aim of `Bamboocha` is to provide stronger visual demonstration of `Bamboocha` moments to be more dynamic, more imaginative and more upbeat.
The marketing manager said the new campaign seeks to find opportunities to link ‘Bamboocha I’ and to ensure the target audience does not lose the key take out `live life large`.
To elaborate on this, Coca-Cola will run radio activations with similar objectives that encourage consumers to participate and experience living the `Bamboocha` way, she said.
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