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ITV signs contract with US varsity on HIV/Aids programme
2007-09-25 09:44:54
By Linda Malekia
The Independent Television Station (ITV) has signed a 52-week contract with the American University of John`s Hopkins under Stradcom project to improve HIV/Aids broadcasting in its Radio One programme of `Kumepambazuka` on Thursday.
ITV Managing Director Joyce Mhaville and the project’s manager Robert Karam signed the contract in Dar es Salaam yesterday.
Mhaville speaking after the signing said the programme would be sponsored by Stradcom at USD10, 000 and would run for one year.
``The project will cost USD10, 000 and will run for 52 weeks. Our goal is to improve dissemination of information with regard to HIV/Aids by involving persons infected by the disease,`` she said.
Mhaville further said involving people who are HIV positive would help to find ways to educate more of them on the disease and hence enable them live a better life.
``In so doing, we shall improve the programme and render those who are suffering to eradicate fear thus create an example for others to emulate the best way to live with hope,`` said Mhaville.
For his part, the project`s director Karam said: ``The assistance is by the courtesy of the American people targeting mainly a radio station fairing well in its efforts to fight HIV/Aids.``
Karam further added that they had picked Radio One out of the many stations due to its programme `Kumepambazuka` meeting the required criteria for the assistance.
Meanwhile, the projects`s deputy director, Deo Ngw’anansabi said the project endeavours to complement the government’s efforts in fighting against the pandemic.
``The programme will educate those infected to understand that getting infected does not mean dying. This will give a platform for more listeners than it is now the case,`` said Deo.
Paying tribute to Radio One, he said other radio stations should emulate their example.
Meanwhile Radio One Director Julius Nyaisanga commended the assistance saying it inspired them to know that someone had appreciated their efforts in fighting the pandemic.
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