One such project is known as ‘SHE Initiative with a theme of 'Redefining HER story’ has been implemented since October 2019, following an analysis of the gender representation across the bank.
“SHE Initiative Program helps to build the capacity of CRDB Bank’s women employees to participate in decision-making by creating fair representation of women at the decision-making levels,” CRDB Managing Director, Abdulmajid Nsekela said in Dar es Salaam last week while commenting on successes being made by women bankers in various fora.
During International Women’s Day last month, CRDB Corporate Affairs Director, Tully Mwambapa was named as ‘Super Woman’ in the financial sector during a forum organised by Wasafi Media in collaboration with Women in Leadership Institute in Dar es Salaam.
Nsekela showered praises on Mwambapa saying she is a product of various CRDB’s women capacity building programs which including ‘SHE Initiative.’ “The strategic objectives of the program include: to create a pool of competent women leaders of service to the bank; provide financial solutions to women in business (SMEs and corporates); engage and support community on social, economic and environmental activities,” he said.
Over the last two years the SHE Program has achieved several milestones such as holding the first ever CRDB Women in Business Forum to improve their financial capabilities with about 320 women from Lake Zone, being trained.
Enhancing access to finance through Malkia Account proposition which was tailor made for women with 90 percent reduction in opening fee to ease and enable more women access banking services. “Through Malkia Account, the bank has already issued over 500bn to 25,000 women entrepreneurs across different regions in Tanzania,” Nsekela noted.
Under the initiative, community outreach programs have been conducted targeting women and girls. Last year while commemorating International Women’s Day, the bank supported schools girls with sanitary pads to 5,372 girls across all seven zones in the country to enable them attend classes without failure especially when experiencing monthly periods.
The bank also launched a one year training program of women-to-women mentorship with the objective to build capacity of women to take charge in senior decision making positions and is underpinned by 360° feedback and coaching support. There are 34 women staff members under the program currently.
“In 2020, we created a platform dubbed, ‘SHE Talks,’ to empower female employees at different levels through inspirational discussions,” the CRDB Group MD and CEO added saying in there is also women reading clubs to steer up continual learning habits and draw lessons on best leadership practices and experiences through knowledge sharing.
The Dar es Salaam based lender has also partnered with International Finance Corporation of World Bank Group since November 2020, to execute a women’s leadership program which is spread over a period of six months comprising of classroom sessions, coaching and series of practical activities.
“About 100 top women performers across the bank are currently enrolled into the program with a goal to reach out to 200 women by the end of 2021,” the CRDB chief stated saying under the initiative, the bank has continued to create and develop a number of initiatives to ensure a conducive workplace environment for women.