‘Mkeka na Mvinyo’ organizers see onset of new tourism product 

18Feb 2019
The Guardian Reporter
DAR ES SALAAM
The Guardian
‘Mkeka na Mvinyo’ organizers see onset of new tourism product 

A locally crafted ‘Mkeka na Mvinyo’ event which took place on Valentine Day in Dar es Salaam was a success and now organizers want it to become a new tourist attracting annual event.

Operation Manager for local wines producing company, Alko Vintages, Sweetbertha Rwabizi (R), serves one of the attendees of the maiden ‘Mkeka na Mvinyo’ held in Dar es Salaam on Valentine Day last week. Photo: Guardian Photographer.

The event’s Coordinator, Calorine Kirwanda of Real PR Solutions said in Dar es Salaam last Friday that they plan to conduct the exercise annually all over the country. “We are grateful that ‘Mkeka na Mvinyo’ has been well received by stakeholders. This is just the beginning they should expect more to come," said Kirwanda.

She further pointed out that next April, the event be rolled out nationally with a goal of promoting domestic tourism and the same time unlock various business opportunities to spur economic growth.

“We need to promote massive local consumption to stimulate economic growth. After this Valentine edition, we will organize similar events during Easter, Sabasaba and end of the year,” she added.

Apart from wine consumption while sitting on a mart (mkeka), the event also involved consumption of local delicacies associated with the country’s ethnic groups.

Speaking during the occasion, Alko Vintages Operation Manager, Sweetbertha Rwabizi said they were excited to be associated with the novel idea which complements the government’s agenda on industrialization by giving the local producers an opportunity to sell their wine.

 

“So we need to promote massive local consumption to stimulate economic growth,” Rwabizi said while adding that increased consumption of locally made wines will also translate into famers selling more grapes and thus improving their household income as well tame poverty.

 

She paid tribute to main sponsors of the event who included Alko Vintages Company Limited which produces a variety of premium quality wines, Air Tanzania Company Limited and Tanzania Tourist Board (TTB).

 

 

 

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