Many African nations have long recognized how lucrative tourism is to their economy and have taken steps to formalize their industries. Yet, their marketing strategies and accompanying brochures and videos still overlook a growing and lucrative segment: young black travellers from around the world.
In the last few years, the so-called “black travel moment” has seen thousands of African Americans in particular go in search of experiences around the world. As the numbers of increasingly affluent African Americans has grown, more of them have been interested in connecting with contemporary urban Africa, not just safaris.
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