Airtel sets new record in market with 85pc price slash for data

07Jul 2020
The Guardian Reporter
Dar es Salaam
The Guardian
Airtel sets new record in market with 85pc price slash for data

AIRTEL Tanzania Limited may have triggered a new price war for data as the telco announced an 85 percent price cut for its fourth generation (4G) communication technology with immediate effect.

Airtel Tanzania’s Managing Director, George Mathen.

The company’s Managing Director, George Mathen said in Dar es Salaam yesterday that the record price slash is aimed to provide Airtel customers more value and freedom to enjoy the fastest 4G network communication across the country.

“Customers’ daily data patterns have increased recently and we are delighted to introduce a new data rate in response to this demand,” Mathen said adding that the new data offer of 5/- per megabyte will provide customers with the freedom to use their data however and wherever they want and not worry about running out of bundles.

He said that the move will allow more people afford the 4G technology service. “Previously, the data cost was 40/- per 1MB. Airtel customers can now access the new data rate from the menu on their smartphone,” he added.

Commenting on the latest move, Airtel Tanzania’s Director of Corporate Communications, Beatrice Singano said the telco is focused on providing customers with affordable rates so that they can surfing with ease.

“Our customers can stay online even when their internet bundle has expired. We believe our offer will help customers to connect with friends and family more and save money. Airtel continues to offer fast and affordable internet services in the country,” Singano said.

She added, “We have a vast 4G network in Tanzania available in over 24 regions across all major towns and cities.  We want our customers to continue using our services and urge new users to visit our Airtel Centers and purchase Airtel 4G Simcards to start enjoying our excellent and affordable services.”

According to Tanzania Communications Regulatory Authority’s report dated March 2020, the number of internet users between 2014 and 2019 has drastically increased from 14.2 million to 25.7 million.

“We continue to strengthen and expand our 4G data network and launch more innovative products and services to suit the daily needs of our customers,” she added while promising the market more price cuts for voice and data in the near future.