Bank launches programme  to empower adolescents

08Feb 2019
The Guardian
Bank launches programme  to empower adolescents

STANDARD Chartered Bank in collaboration with  BRAC Tanzania have jointly launched an empowerment  program named ‘Goal’, aimed at empowering adolescent girls through a combination of sports and life skills.

STANDARD Chartered Bank

Head of corporate affairs, brand & marketing, Juanita Mramba said the bank is excited to announce the second phase of its Goal program.  GOAL is a sports and life skills programme that targets adolescent girls. 

Launched on Wednesday in Dar es Salaam, Goal combines sports with life-skills training to empower girls with confidence, knowledge and skills that they need to be integral economic leaders in their families, communities and societies.

The ‘Goal’ programme was initially launched in Tanzania in 2013. The target, then, was to reach 15,000 girls, and boys, over a period of two years, empowering them with life skills.

Mramba said: “We are proud that we reached our initial goal and  this has generated even more community excitement about what the programme can  deliver and most importantly what girls are capable of doing”.

The new phase of the Goal programme will be geared towards driving “Entrepreneurship and Employability” for Girls  and is aligned with the nation’s agenda which seeks to transform Tanzania into an industrialized economy. Standard Chartered Tanzania CEO Sanjay Rughanisaid “We expect that the girls who undergo this program will attain skills that will enable them run and grow their own businesses, as well as employ others or get employed.”

According to Mramba, the programme structure involves combination of sports and play with education and training.

  It also extends to those who display exceptional leadership qualities can become goal champions

Goal also promotes sustainability and train the trainer approach.

The program is run in partnership with BRAC Tanzania which has a track record of empowering people who come from less fortunate backgrounds through provision of education. BRAC Tanzania has  also built significant expertise in empowering adolescent girls in livelihood and life skills education, creating  access to micro loans, and impacting knowledge and skills including small enterprise development.

Under the program, BRAC Tanzania will assist girls and young women aged between 13-24 to achieve greater economic and social empowerment by providing safe spaces, training in life skills, and mentorship.


The programme, will offer training which is necessary for enabling girls to launch independent businesses in fields like tailoring, hairdressing, and small-scale agriculture. The programme will also prepare the girls for general employment.


Rughani said “the new phase of the Goal programme will further support the growth of entrepreneurship and job creation in the country. The bank has a proud history in Tanzania and will continue to commit to sustainable economic development through its traditional business as well as through its ongoing commitment to community engagement and specifically female empowerment”.


Top Stories