The three-month campaign is has been launched yesterday in Dar es Salaam and is set to reach all Tanzanians including customers of the bank as well as the prospective ones.
Speaking at the launch of the campaign in Dar es Salaam yesterday, the bank's retail banking head, Andrew Lyimo said the campaign aims to bring about a change in the attitude of saving among Tanzanians from home savings and instead they keep their money through the bank for safety reasons along with many other benefits including interest.
"The goal is not just to encourage Tanzanians to create a culture of saving, what we need is to see that more Tanzanians keep their savings in a safe place to sustain economic growth, which is why we plan to encourage them to use our various accounts such as salary account which is being used for daily uses.”
"Others include Mzalendo account that runs without monthly deductions, Haba na Haba account and Faida account that allows them to save and earn interest. We also have Nyota account which is a special account for children without forgetting special account for SMEs,” he said.
Mentioning the various gifts to be offered through the campaign, Lyimo said it included cash prizes amounting to 1 m/-, per month where every month there will be six winners, along with a drawer that will allow them to win the grand prize of a Toyota Vanguard.
"So our current and new customers will be in a position to win these whenever they do a deposit starting 500,000/- and onwards. The bigger the deposit, the more they place themselves in a position to win big prizes he said.