Bonite Bottlers’ Head of Sales and Marketing, Christopher Loiruk said recently that the company has been one of the main sponsors of the annual event for the past decade out of the 19 years that the event has been taking place.
“This event is important to our business because the water is consumed by both locals and foreign participants who take part in the annual event. Kilimanjaro Marathon promotes tourism because the participants do not only run but also tour various tourist attractions with Kilimanjaro as their water of choice,” Loiruk said.
He said the company’s water has been quenching the thirst of the marathon participants for more than a decade with positive feedback from both local and foreign consumers. “The athletes need a lot of water and other soft drinks as it helps them to restore lost energy and avoid dehydration,” he noted saying during the marathon, water points are located randomly along the route.
Commenting on participation in the marathon, Loiruk said Bonite Bottlers’ staff members are currently undergoing regular training to shape up for the event which is due to be held at the end of February and will include 42kms, 21kms and 5kms. “We have been allowing them to participate in other marathons to ensure that they prepare well for the multinational and prestigious Kilimanjaro Marathon to be held in February,” he added.
The Bonite Bottlers’ Sales and Marketing Head, further noted that they will enrol for the corporate challenge this year because they have won it a couple of times in the past. “We hope to do well this year as preparations are in top gear,” he noted adding that Kilimanjaro water customers should look forward to having favourite products from the company.
Loiruk saluted other sponsors of the marathon who include Kilimanjaro Premium Lager which sponsors the 42 kilometres main event; Tigo Tanzania which sponsors the 21kms half marathon; and Grand Malt which sponsors the five kilometres fun run. Others are water table sponsors, Kibo Palace Hotel, TPC Limited, Unilever Tanzania, Simba Cement, Absa Bank Tanzania and official suppliers Keys Hotel, Garda World Security, and CMC Automobiles.
He also paid tribute to the organizers, Kilimanjaro Marathon Company and national coordinators, Executive Solutions Limited for ensuring that the event is held under global standards hence attracting participants from other African countries and the entire globe...read more on https://epaper.ippmedia,com