Brewer maintains customer-centric approach

07Oct 2021
The Guardian Reporter
The Guardian
Brewer maintains customer-centric approach

SERENGETI Breweries Limited has continued to maintain its customer-centric approach as the world is marking customer service week, Corporate Affairs Director, John Wanyancha has said.

SBL dealer and bar owner, Kelvin Tegwa speaks during the launch of ‘Raise the Bar’ project in Dar es Salaam earlier this year.

Speaking in Dar es Salaam mid this week, Wanyancha said as companies, brands and institutions worldwide mark this year’s customer week, SBL takes this opportunity to show customers its dedication by providing the best service and products.

“It is often conventional for some Tanzanian companies and institutions to be more admissible in commemorating the customer service week. However, in the beverage industry, companies such as SBL to stand for reason by showing its brilliance to strengthen its brands recognition through customer-centric approaches,” he added.

One of the critical interventions by SBL to serve its customers comes at a time when the world and the country have succumbed to the coronavirus, is to embark on an ambitious two-year project dubbed 'Raise the Bar' or 'Tunyanyuke Pamoja' by injecting 2bn/-.

This multi-billion-shilling project aims to protect staff and customers battered by the Covid-19 pandemic to support them navigate through the difficult period with donations of technical equipment to transform the outlets. The project targets 2000 pubs and eateries in Dar es Salaam, Arusha, Mwanza and the isles of Zanzibar.

Speaking during ‘Raise the Bar’ launch in Dar es Salaam earlier this year, SBL Managing Director Mark Ocitti said the company wants to back its business partners and customers stay safe from the pandemic. “Our bars and eateries constitute a critical part of our hospitality and service industry with their universe employing over thousands of people and benefitting many more indirectly,” Ocitti said.

“We have launched this project bearing in mind that most outlets have recorded business slowdown due to this health crisis. Raise the Bar project seeks to support local bars and outlets to ensure that they first meet the basic Covid-19 safety regulations, as outlined by the Ministry of Health,” he said.

One of the bar owners who attended the launch, Kelvin Tegwa said the initiative will help boost customers' confidence while boosting bars ability to continue providing food and drinks in a safe environment.

“In general, bars and alcohol businesses have been affected by the pandemic because we have experienced dwindling numbers of customers coming to our places for fear of contracting the virus. With this support from SBL, customers will restore confidence and we hope to rise again,” Tegwa said.

As a brewer of alcohol, SBL has also taken significant steps to take care of its customers by advising them to avoid drinking and driving. SBL is working from grassroots to the national sphere with the government, the police and motorists through its DRINKiQ e-learning tool as part of its 'Drink Positive' campaign.

The online platform contains key information for the public to make positive decisions about drinking responsibly and avoid alcohol abuse.

According to Wanyancha, the e-learning tool is part of a global initiative and a brainchild of Diageo Plc, a global beverage conglomerate which owns SBL as its subsidiary. “It is very important to advise consumers on responsible drinking. We are proud of how well our DRINKiQ training has been received over the years. Our audiences have expressed genuine admiration for this kind of information, which is why we have made DRINKiQ available more widely by putting it online,” he added.

He further reiterated that SBL will continue to use its marketing and communication expertise to help raise awareness about responsible drinking to make a significant and sustainable impact in society.

According to Ministry of Health and World Health Organization traffic accidents remains one of the major causes of death and injury in the world with countries like Tanzania being identified as having a serious challenge to that effect. Most accidents are caused by drunk drivers and pedestrians.

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