Speaking at a special women empowerment meeting held in Dar es Salaam earlier this week, British Council Country Director, Catherine Sinclair-Jones said the enterprising creative sector plays a critical role in societies around the world because it showcases the diverse and vibrant talent of communities while delivering financial, social and artistic impact.
Sinclair-Jones whose institution hosted the meeting, said women working in the sector face many obstacles and challenges when seeking finance and markers because most of the run their businesses informally.
“The British Council is committed to continue working with partners to support the creative economy in Tanzania to ensure that we are providing a platform to the variety of voices which form its heart especially women, young people and people with disabilities,” Sinclair-Jones assured.
Speaking at the same gathering, UNESCO Representative in Tanzania, Nancy Mwaisaka backed Sinclair-Jones by saying that the creative sector is expansive with diverse team of actors. Mwaisaka said at the heart of the dynamic economy are cultural and creative industries, which stand at crossroad of arts, culture, commerce and technology.
“UNESCO is committed to highlight the power of creativity for resilience and to share best practices and experiences, enhance human resource capacity, promote an enabling environment at all levels as well as tackle the challenges of creative economy,” she said.
“UNESCO is committed to amplify culture’s contribution to the global creative economy and sustainable development throughout 2021 and beyond,” she added while noting that the UN’s specialised agency advocates activities advancing the creative economy.
Rebecca Young, the founder of Make it Matter said that the creative industries in Tanzania, is an important source of both commercial and cultural value but has without doubt become integrated into every sector and is now a service provider in the digital era.
“It is time to change the narrative and realise that what was once considered a ‘soft subject’ is now in huge demand and is an indispensable service that the new era heavily relies on,” Young said. The meeting was attended by over 300 private and public institution representatives, entertainers, artisans and small business owner.