Coca-Cola launches Colourful People campaign in Dar es Salaam

12Apr 2021
Correspondent
The Guardian
Coca-Cola launches Colourful People campaign in Dar es Salaam

The Coca-Cola Company in Tanzania has launched brand Fanta’s campaign dubbed the Colourful People campaign over the weekend in Dar es Salaam to showcase the fun-loving, colour and playful attitude of today’s youth.

Fanta consumers in Dar es salaam celebrate the Colourful People campaign launch experience in a Ubungo commuter train branded with Fanta colours. The event was organised by Coca-Cola Tanzania in Dar es Salaam over the weekend with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.

The launch event gathered various Fanta consumers in the city to experience fun in a different style. Fanta fanatics were treated to a music experience, various games and ended up onboarding a Fanta branded commuter train to Ubungo. 

Various media personalities showed up to support this initiative which will also extend to other Tanzanian regions to unlock fun.

Coca-Cola Tanzania’s Frontline Marketing Manager-Portfolio Activation, Kabula Nshimo (right) and Coca-Cola Kwanza’s Regional Sales Manager Fredrick Mtui in a jovial mood celebrating brand Fanta’s Colourful People campaign launch experience in a Ubungo commuter train branded with Fanta colours. The event was organised by Coca-Cola Tanzania in Dar es Salaam over the weekend with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.
East Africa TV ‘Skonga’ host Kelvin Lyimo a.k.a ‘Kevoo’ (right) shares a light moment with Secondary school students during brand Fanta’s Colourful People campaign launch experience in Dar es Salaam over the weekend. The event was organised by Coca-Cola Tanzania with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.
From Left to right, TV host Salama Jabir, Winnie Nzunda and Rukia Yazid participate in some of the fun activities during the launch experience of brand Fanta’s Colourful People campaign in Dar es Salaam over the weekend. The event was organised by Coca-Cola Tanzania with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.

 

E-fm’s Genge host a.k.a ‘Fido’ (left) and East Africa Radio Presenter ‘DullahPlanet’ share a joyful moment as they celebrate the Colourful People campaign launch experience in a Ubungo commuter train branded with Fanta colours. The event was organised by Coca-Cola Tanzania in Dar es Salaam over the weekend with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.
The Colourful People campaign launch Master of Ceremony Japhet Mwaipopo conducting a Q &A session with various invited guests during the launch experience of brand Fanta’s Colourful People campaign in Dar es Salaam over the weekend. The event was organised by Coca-Cola Tanzania with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.
E-fm Presenter, Hamis Mmandi a.k.a B-dozen enjoys a light moment with friends during the launch experience of brand Fanta’s Colourful People campaign in Dar es Salaam over the weekend. The event was organised by Coca-Cola Tanzania with the aim of showcasing the fun-loving, colour and playful attitude of today’s youth.

 

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