Coca Cola debuts ‘Tanzania bila taka’ campaign

10Feb 2020
The Guardian Reporter
Dar es Salaam
The Guardian
Coca Cola debuts ‘Tanzania bila taka’ campaign

A campaign to help public efforts in keeping the country clean from plastic waste has been kick-started by Coca-Cola Kwanza dubbed, ‘Tanzania bila taka.’

Coca-Cola Kwanza Public Affairs and Communications Director, Haji Ally Mzee (C) explains a point to UDART’s Managing Director, John Nguya (L) during the official launch of a campaign dubbed ‘Tanzania bila taka’ in Dar es Salaam over the weekend. Right is Coca-Cola Kwanza Public Affairs and Communications Officer, Victor Byemelwa. Photo courtesy of Coca Cola.

Launching the campaign in Dar es Salaam over the weekend when 10 ‘Mwendokasi’ buses branded with the campaign posters were flagged off, the soft drinks manufacturer’s Public Affairs and Communications Director, Haji Ally Mzee said it is in line with the Coca-Cola Company’s global initiative dubbed world without waste.

Mzee said the campaign is aimed to design more recyclable packaging, increase collection and partner with communities, NGO’s and even competitors to reduce plastic packaging waste used by manufacturers including Coca Cola.

“As a company, we do recognize the menace that plastics can cause if no one takes care of them. While acknowledging government’s efforts in tackling plastic waste, we felt obliged to contribute towards making a Tanzania without waste,” he said.

He called on Tanzanians to embrace proper disposal habits, particularly of PET bottles which are mainly littered along roads, rivers and other public areas. Mzee further noted that in efforts to boost plastic bottles clearance in the country, the company has partnered with Sunda Fiber Company to use the bottles in to make fiber material and straps.

Backing his boss, Coca-Cola Kwanza’s Public Affairs and Communications Officer, Victor Byemelwa said this year’s campaign will be extended to other regions such as Dodoma, Mbeya and Mtwara. “Also on a quarterly basis, we will engage the community to participate in our cash for trash initiative,” Byemelwa noted.

He added that last year, a similar campaign dubbed, ‘Coca-Cola’s Copa recycle and win initiative was well received by youth who took part in a Copa Coca-Cola football tournament.

“Through participating schools, we managed to collect a record over 880 tonnes but also through the campaign, managed to influence behaviour change among the youth, a trend which will continue this year,” he stated while noting that during the campaign, the soft drinks maker will also put waste bins in some selected public places such as schools and universities.

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