DCB Bank changes logo, corporate colours as new journey begins

14Jun 2021
The Guardian Reporter
Dar es Salaam
The Guardian
DCB Bank changes logo, corporate colours as new journey begins

IN a bid to rid itself from past failures, DCB Commercial Bank Plc has adopted a new logo and strategy to mark an era of success as management focuses on positioning the bank as a market leader going forward.

DCB Commercial Bank Plc’s managing director, Godfrey Ndalahwa.

Addressing reporters in Dar es Salaam on Friday ahead of the 19th annual general meeting, DCB's Managing Director, Godfrey Ndalahwa said the new logo goes in line with the changes and successes that have been taking place at the bank in recent years.

Ndalahwa said the bank which serves a wide range of small, medium and large scale customers has had a turbulent when it made losses between 2016 and 2018 before managing to turn around make profits in the past two years consecutively, is poised to continue the good performance hence clients should forget about the old DCB image.

"The bank's strategic plan for the past five years has been completed. Last December the bank's management and board of directors discussed and approved a new five-year strategic plan outlining a new vision for success,” Ndalahwa said.

He explained that as per the new strategic plan, DCB will aggressively improve its services by recruiting more clients from all corners of the country. “We want to reach more Tanzanians across the country by providing them with the best cost-effective and innovative services through digital tools,” he said.

According to him, DCB is rejuvenated with bigger goals to provide better services and reach more people especially those in rural areas in lie with the government’s financial inclusion agenda. "Our new logo has two parallel lines that show DCB is a commercial bank standing on solid foundations with experience and proof of good success since its inception. These principles are rooted in our motto ‘DCB a true saviour,’” he argued.

The bank has also changed its corporate colours from light blue to red and dark blue meaning focus on quality service delivery and strength with ample market experience and stability in serving customers.

The DCB chief stated that the bank’s 19 years journey has seen a lot of success including its transformation from Dar es Salaam Community Bank which changed to DCB Commercial Bank Plc in 2012, prior to being listed on Dar es Salaam Stock Exchange, as the first bank ever to do so.

Currently, the Dar es Salaam based bank has eight branches, 12 service delivery centers nationwide, DCB Digital mobile money platform, internet banking services, as well as Visa card services. It is part of Umoja switch ATMs network with more than 300 outlets in the country.

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