According to its recent survey, growing demand for production and office printer equipment sales and services, as well as numerous other factors specific to the region, demonstrate the need for reliable information to drive vendor, distributor and reseller strategies in the region.
“The key players need quality information that helps them find the right partners, support the right equipment, and develop the right set of skills to support the dominant markets in Uganda, Tanzania, Kenya and their neighbours,” says Chris de Beer, Africa regional manager at InfoSource.
He says regional factors are overall positive and indicate enormous potential for print vendors and their partners. East Africa’s dominant markets have experienced robust economic growth in the past year, but several other more local influences should also factor into the overall equation of how print vendors choose to operate in the region.
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