Emirates completes branding of Expo 2020 Dubai fleet of 40 aircrafts

15Apr 2019
The Guardian Reporter
The Guardian
Emirates completes branding of Expo 2020 Dubai fleet of 40 aircrafts

Emirates has completed the branding Expo 2020 Dubai on 40 aircrafts that will serve to spread the message of the landmark trade show scheduled for next year.

The first decal was unveiled in 2017 on an Emirates Boeing 777-300ER aircraft decorated in the blue ‘mobility’ decal. Since then, Emirates’ mini-fleet of Expo 2020 Dubai aircraft have collectively flown to 134 destinations across the airline’s global network, travelling 66 million kilometres on over 15,000 flights, amplifying the message of expo across borders.

Dubai ruler, Sheikh Ahmed bin Saeed Al Maktoum who is also Chairman and Chief Executive, Emirates Airline & Group, commended progress being made towards the Expo 2020. “As we begin to gear up for Expo 2020 Dubai, we are proactively tapping into the power of Emirates’ network to spread awareness and capture the world’s attention around the themes of this global event with our mobility, opportunity and sustainability liveries,” Al Maktoum said.

“Connectivity is the lynchpin that brings together new ideas, fosters global dialogue, and helps us navigate through change. Emirates will play a key role in opening up opportunities for visitors to experience this truly global event, as it offers non-stop flights to Dubai from many of the Expo participating countries, and 70 percent of the 25 million people targeted to visit Expo 2020 are expected to utilise air transport,” the Dubai ruler.

Commenting on the progress made United Arab Emirates Minister of State for International Cooperation, Reem Al Hashimy praised Emirates for coming up with the Expo 2020 branded planes. “With less than a year and half left until Expo 2020 opens its doors and welcome millions of visitors from around the world, we are very proud that our premier partner, Emirates Airline, is carrying our message around the world through its incredible destination network,” Al Hashimy said.

“Emirates’ aircraft carry more than just the colours of our sub-themes of sustainability, opportunity, and mobility. They also carry the UAE's message of the power of international cooperation to chart a better future for all, exemplified by an Expo that unites 190 countries and millions of visitors here in Dubai,” he added.

The source of inspiration for the Expo 2020 Dubai decals was the event’s logo, based on a 4,000 year old ring excavated at an archaeological site in Dubai. The aircraft decals are comprised of circles and hoops encircling a ring, in three distinct colours reflecting the sub-themes of Expo 2020 Dubai – amber tinged orange for opportunity,  emerald green for ‘sustainability’ and cerulean blue for mobility.

One of the largest decal projects ever undertaken at the Emirates Aircraft Appearance Centre, it took 15,000 hours spanning over 14 months to apply the Expo 2020 decals on 20 Boeing 777 aircraft and 20 Airbus A380 aircraft.

The Expo 2020 Dubai decals are also among the largest to be applied on the Emirates Boeing 777 and Airbus A380 fuselages, in addition to covering each aircraft type’s engine cowls.