Yara Tanzania marketing manager John Meshack made the call yesterday when speaking at the official launch of Yara MiCROP fertiliser in Songwe Region.
He said their company was deliberately targeting smallholders to increase their harvests because they were Tanzania’s main producers. The launch was made deliberately in Songwe because Mbeya and Songwe farmers were important producers of rice in Tanzania.
The type of fertiliser being popularised, the manager said, had zinc and sulphur micro-nutrients which he said were necessary for a farmer to reap quality crops. He called on farmers to take the issue very seriously.
“We have targeted you smallholders because we want you to see value of farming by having bumper harvests and getting profits. Yara will establish a fertliser plant in Dar es Salaam. Therefore, supply of fertilizers will be smooth in Tanzania,” he promised.
Meshack said their company was cooperating with the government to achieve the national agenda of making Tanzania an agro-industrial country by 2025.
One of the farmers who attended the launch, Edson Ambilike, said Songwe famers were hopeful. “We welcome the new variety. We want bumper harvests,” he said.
YARA is the leading crop nutrition company in Africa and millions of farmers have undergone training on better and sustainable farming techniques that have a greater and profitable yield for farmers.
The company manufactures high quality fertilizer that is available all over the continent at any time and works in partnership with farmers’ institutions, community based organizations, non-governmental organisations in offering education and nutritional solutions so as to improve their livelihoods.