A good read: FinancialTimes catches attention of CEOs,business leaders

18Jul 2018
By Financial Times Reporter
Financial Times
A good read: FinancialTimes catches attention of CEOs,business leaders

THE Financial Times is quickly catching the attention of thousands of readers in Tanzania since its relaunch earlier this month as the country's premier business newspaper.

From left to right: The Chairman of the Tanzania Extractive Industries Transparency Initiative (TEITI), Ludovick Utuoh, the Acting Director of Finance, Planning and Investments of the National Health Insurance Fund (NHIF), Celestin Muganga, and the Director General of PPF Pensions Fund, William Erio, marvel at a copy of the Financial Times newspaper in Dar es Salaam last week. ALL PHOTOS BY JOHN BADI

The new-look Financial Times, which was officially relaunched on 4 July this year, comes at a time when the media industry, not only in Tanzania but across the globe, is facing a number of key challenges.

Tanzania has seen some very significant social and economic changes over the past decade, thus underlying the importance of having vibrant financial and business journalism in the country.

Cutting-edge financial journalism and in-depth reporting and analyses on business and the economy are still largely lacking in this country, hence the Financial Times has returned in a timely manner to bridge this gap.

The Executive Director of the Tanzania Private Sector Foundation (TPSF), Godfrey Simbeye (centre), the National Economic Empowerment Council (NEEC) Executive Secretary, Bengi’ Issa (left), and the President of the Institution of Engineers Tanzania (IET), Dr Malima Bundara, go through a copy of the Financial Times on the sidelines of a conference in Dar es Salaam last week.

Our newspaper covers - on a weekly basis - a wide range of topics of both national and international importance, including (but not restricted to) construction, real estate, information technology and innovation, financial services, insurance, transport, mining, telecoms, construction, agriculture and tourism sectors.

With its unique brand of analytic journalism, the Financial Times offers an unrivalled platform for advertisers to enhance their brand awareness and move products and services to their niche target audiences.

We will enable you to reach confident, informed consumers and decision-makers who are ready to buy, and by that we mean company CEOs, directors, managers, entrepreneurs, policymakers in government, politics and civil society, members of the diplomatic corps, academia, and other key influencers.

Ludovick Utuoh, who is a former Controller and Auditor General (CAG) of Tanzania, is captivated by the Financial Times's cutting-edge financial journalism as he reads a copy of the country's leading business newspaper.