Government losing social media battle, warns Speaker Job Ndugai

12Sep 2018
By Financial Times Reporter
Financial Times
Government losing social media battle, warns Speaker Job Ndugai

“SOCIAL media has transformed the way that wars are waged, covered and consumed,” David Patrikarakos, a UK-based author and journalist, says in his book titled 'War in 140 Characters.'

National Assembly Speaker Job Ndugai.

Like elsewhere in the world, a revolution is quietly underway in Tanzania’s politics, and it is increasingly being fought on Twitter, Facebook, Instagram, YouTube, WhatsApp, Telegram and other popular social media platforms.

Ironically, although National Assembly Speaker Job Ndugai is himself not notably active on digital networks, he nonetheless issued a stark warning to cabinet ministers and members of parliament from the ruling CCM party - ignore the power of social media at your own peril.

Cabinet ministers of the government of the day and lawmakers from Chama Cha Mapinduzi (CCM) are losing the online war to win the hearts and minds of Tanzanians to their more social-media savvy political counterparts from opposition parties, according to the Speaker.

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