Johari Rotana reopening, The Royal Tour and prospect of tourism

03Jun 2022
By Guardian Reporter
The Guardian
Johari Rotana reopening, The Royal Tour and prospect of tourism

​​​​​​​TANZANIA tourism sector is slowly recovering from the impact of Covid-19 pandemic which was first reported in March 2019.

After two years of operating in difficult environment, including shortages of visitors, investors in tourist hotels are now seeing the light ahead, as the sector has started to pay off.

Investors in hotels see The Royal Tour documentary launched in different markets including United States of America, targeting to boost tourists arrivals, being an ignition key to future increase of tourism activities in Tanzania.

As Africa leading destination, through the Royal Tour marketing strategy, Tanzania is poised to attract more tourists, attract more investors in tourism sector, while creating jobs to stimulate economic growth.

According to the National Bureau of Statistics (NBS), food and accommodation activity to the economy, which includes tourism, grew double digit last year compared with contraction of 13 percent in 2020 and 2.6 percent in 2019, during the epic of Covid-19.

This 1.5trn/- activity includes the provision of short-stay accommodation for visitors and other travelers and the provision of complete meals and drinks fit for immediate consumption.

On Quarterly basis, accommodation and food services recorded a growth rate of 11.3 percent in the fourth quarter in 2021 compared to a negative growth of 14.9 percent recorded in the corresponding quarter in 2020.

The growth was attributed to a significant increase in tourist arrivals. Tourist arrivals increased to 298,296 in the fourth quarter in 2021 from 190,528 recorded in similar period in 2020, according to NBS.

With the development, number of hotels which ceased operations have now back into businesses, with expectation of current recovery and expected outcomes of The Royal Tour, demands for food and accommodation is expected to increase substantially.

Johari Rotana, a five star hotel in Dar es Salaam announced on Thursday that it has reopened its doors after a two-year closure following the outbreak of the Covid-19 pandemic, with new hope after the international tourist arrivals in Tanzania have gradually been increasing thus positively influencing the hospitality sector.

Speaking during the opening the General Manager of Johari Rotana, Joerg Potreck said that the opening could not have been at a better time with Tanzania named “Africa’s Leading Destination” in 2021 and the increasing arrival of tourists in the country.

“It’s an exciting time for us all and my team and we are all geared up to welcome our guests back to Johari Rotana, “he said.

He added:  We are confident that our spacious rooms and suites, wide selection of food and beverage venues, advanced meeting and conference facilities and recreation facilities will appeal to our guests and provide a competitive advantage in the market,” added Potreck.

Conveniently located in the Mwalimu Nyerere Foundation Square complex in Dar es Salaam’s Central Business District (CBD), the spectacular property offers 253 keys including 193 large hotel rooms.

The hotel reopens a few days after the Acting Director of Economic Statistics from the National Bureau of Statistics (NBS), announced an increase in the number of tourist arrivals in the country in the first quarter of 2022. 

According to him there was an increase of 33.6 percent of tourist arrivals equivalent to 367,632 who visited various tourist attractions compared to 275,097 tourists in 2021.

Rotana, one of the leading hotel management companies in the region with hotels across the Middle East, Africa, Eastern Europe, and Turkey, started its operations in November 2019. The new five-star property marked the company's entrance to the East African market.

Providing fantastic views of Dar es Salaam Harbour and the city, the rooms, suites, and apartments are spread across 15 floors starting from the 13th floor of the 65,000 sqm mixed-use project.

Offering diverse dining experiences, Johari Rotana features four stylish dining venues, including the lobby lounge Kibo, an all-day dining restaurant Zafarani, an upscale Chinese restaurant Noble House and the informal Hamilton's Gastropub.

The new hotel also boasts the largest meeting and conference facility in Tanzania, a 900sqm ballroom with a 6.5-meter ceiling height that can also be divided into three smaller venues.

The property also features six additional meeting rooms with captivating views of the waterfront a dedicated business centre, Class-A offices, and an indoor parking facility, making it an ideal choice for both business and leisure guests.

Guests staying at Johari Rotana will also have access to a wide selection of wellness and sports facilities, including an outdoor pool, fully-equipped gym with a boxing ring, sauna, steam and treatment rooms.

Guy Hutchinson, acting CEO, Rotana, said during the opening in 2019 that: “our first property in East Africa, heralds a new hospitality experience in the region. We are confident that our spacious rooms and suites, wide selection of food and beverage venues, advanced meeting and conference facilities.”

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