Kenya’s Tuskys Supermarket line up US4M ‘Black Friday’ sale

29Aug 2018
The Guardian Reporter
The Guardian
Kenya’s Tuskys Supermarket line up US4M ‘Black Friday’ sale

Retailer Tusker Mattresses, has announced the commencement of ‘Black Friday’, a shopping promotional campaign as it moves to increase its market foothold.

The Tuskys Gigantic Sale Grand Finale will be hosted at Tuskys T-mall and Tuskys Greenspan in Nairobi, Tuskys United in Kisumu, Tuskys Juja and Tuskys Eldo Centre in Eldoret.

The customer reward campaign in Nairobi, Juja, Eldoret and Kisumu will act as the final leg for the ongoing Tuskys Gigantic Sale, with attractive discounts of up to 50 percent on a range of retails products.

Tuskys Gigantic Sale Grand Finale has received a major boost from leading local and international suppliers who are providing quality electronics, furniture and related household goods for sale.

Suppliers providing retail products and brands such as Samsung, LG, Kabras Sugar, Menengai SoapOhms, Luminarc, OSRAM, Moulinex, Regal, Tefal, Beko, Jikokoa, Redberry, Hotpoint, Ramtons, Kings Collection, Slumberland, Vitafoam, Dettol, Brookside, Dawaat, Mortein Doom, Rina cooking oil, Soko Ugali, Huggies, Kenchic, Harpic, Persil have supported the Tuskys Gigantic Sale to a tune of more than Kshs 400million in the last seven weeks.

The support of retail suppliers, Githua explained has served to inspire the recovery of the local retail market which had suffered a slowdown last year.

“The recovery of the local retail market has enjoyed the support of our partners who are providing quality in-season merchandise for sale during the Tuskys Gigantic Sale Grand Finale that kicks off on Thursday through to Sunday,” Githua said.

Globally, retailers are revisiting the role of sales promotions to accelerate growth in the sector. According to a recent report by Kantar World panel, a global research expert in shoppers’ behavior, retailers in the UK are revisiting promotions to win their customers hearts and enhance growth.

In Kenya, the Tuskys Gigantic Sale has served to break new ground for Tusker Mattresses which has already reported a more than 70% business growth on all fronts including customer footfall and transactions.

“The Tusky’s Gigantic Sale is shaping up to be our biggest yet! In this difficult economic times, it is always refreshing to be able to give back to our valued customers in the form of discounted prices. In partnership with our suppliers, we have facilitated the delivery of heavy discounts across all categories,” Githua assured.