Kibo Palace upbeat on sports tourism through Kili Marathon

12Jan 2021
The Guardian Reporter
Dar es Salaam
The Guardian
Kibo Palace upbeat on sports tourism through Kili Marathon

THE annual Kilimanjaro Premium Lager Marathon is increasingly becoming a sports tourism event other than a keep fit ritual.

Last year’s Kili Marathon participants at the starting line ready to take off. Photo: Guardian Correspondent.

One of the most prestigious event, draws participants from largely from Tanzania but also is increasingly attracting foreigners not only from Africa, but also further afield in Europe and North America.

As a result, more and more sponsors are being interested to invest in the event as it offers value for money through the desired mileage of visibility on a global scale as participants come from all corners of the world.

Kibo Palace Hotel is one such sponsor which has also been promoting the event as a sports tourism gathering. The hotel’s Sales and Marketing Manager, Patricia Maina said this is their eighth year of sponsoring the annual event and feel proud to be part of such a unique gathering.

“We are major tourism stakeholders and Kilimanjaro Marathon is about sports and tourism hence we have every reason to join hands with the organizers and the government in promoting tourist attractions in the country especially in the North Enclave,” Maina said.

She pointed out that for the past eight years that they have been involved in the marathon, it has given them more experience and exposure which has in turn enabled them to get closer to their customers and authorities.

“We have seen our apartments in Arusha and Moshi getting full bookings during the Kilimanjaro Marathon which helps us to get local and international guests who always come back whenever they visit,” she said.

Maina said Kibo Palaca is looking forward to open another hotel in Moshi Municipality to accommodate the growing number of guests and hope to promote the new facility during the 2021 Kilimanjaro Marathon scheduled for February 28, 2021.

“Moshi is the host town for Kilimanjaro Marathon so we are opening a new hotel as one of the ways to reduce shortage of accommodation for most people especially during the marathon,” she argued while stressing that they are also looking forward to host guests during the Kilimanjaro Premium Lager Marathon launch in Moshi at end of this month.

She expressed her appreciation to other sponsors who include Kilimanjaro Premium Lager (main sponsor of 42kms), Tigo Tanzania (21kms-half marathon), Grand Malt (5kms –fun run), water table sponsors Kilimanjaro Water, TPC Limited, Unilever Tanzania, Simba Cement, Absa Bank Tanzania and official suppliers Keys Hotel, Garda World Security, and CMC more on


Top Stories