Marketing firm, Blueink basks in Britam’s TIRA award success

09Oct 2019
By Guardian Reporter
Dar es Salaam
The Guardian
Marketing firm, Blueink basks in Britam’s TIRA award success

BRITAM Insurance’s winning of a Tanzania Insurance Regulatory Authority has attracted the attention of the company’s public relations firm, Blueink Marketing and Communications.

The 2019 TIRA Awards logo.

In a statement yesterday, the Dar es Salaam based company said Britam’s success which came through its campaign dubbed, ‘Tupo na Wewe,’ is the best thing to happen this year so far.

“This year, the company marked an important step after it achieved to make its client conquer an award in the insurance industry. With its quest to provide world-class services, Blueink has achieved the best in developing a campaign that made its client a winner of the Tira award,” the company said.

Commenting on the success, Blueink’s General Manager, Amin Swai said the company received news of Britam’s triumph with excitement following the work done by its marketing and communication team.

“As an agency, we are happy that we are gaining visibility and positively changing the business environment for the beneficiaries while increasing penetration of insurance products in Tanzania hence contributing to the growth of financial inclusion in the country,” Swai said.

He noted that his company’s long term plan is to build strong partnerships with clients and spearhead the value addition to their businesses when it comes to marketing and communication services.

If our client wins, we also count it as victory for both of us. We believe this achievement gives us more courage and confidence to deliver more creative and innovative solutions to our esteemed clients,” the Blueink GM added.

Talking about the campaign, Swai said it was aimed at creating awareness among the people about the benefits of insurance coverage as well as reaffirming Britam’s commitment to its customers about its promise to be with them in every single step of life. “The campaign was designed to fit clients’ needs and enable financial inclusion of the public,” Swai noted.

Britam’s Managing Director, Raymond Komanga backed Swai’s observations saying the Blueink had done a great job which led to Tira’s award. “We are satisfied by each single work that we assign Blueink to do, we hope that this award will simply encourage them to do the best in the near future,” Komanga said.