Nsekela urges clients to use of CRDB’s innovative digital platform

04Jan 2022
The Guardian Reporter
The Guardian
Nsekela urges clients to use of CRDB’s innovative digital platform

THE public has been challenged to make use of innovative and alternative banking channels and products being offered by CRDB Bank Plc in order to make 2022 a successful digital banking year

CRDB Bank Plc group CEO and managing director Abdulmajid Nsekela speaks in Dar es Salaam yesterday at the launch of the bank’s campaign whose thrust is on sensitizing Tanzanians on the importance of using the bank’s “creative products” to reach their various targets this year. The initiative is dubbed “Unachostahili ni CRDB Bank” (literally, What you deserve is CRDB Bank).

The banking group’s Managing Director and CEO, Abdulmajid Nsekela said when he launched ‘Unachostahili ni CRDB Bank’ campaign in Dar es Salaam that the bank’s clients should adopt use of innovative digital products.

“Last year we conducted a survey of the regularly changing needs of our customers which gave us their views on how best to serve them. I am proud to report that we did work on many of the suggestions to improve our products and services,” Nsekela said.

He said the ongoing campaign will also sensitise the public on the various services and innovative products that the market’s Tier 1 capital bank has on offer with an objective to encourage customers make use of the same.

He said, among other things, the bank has invested heavily in alternative banking channels to ensure that clients have seamless access to banking services and products without visiting physical branches. “We understand that our clients are very busy people with almost most of their time being utilised to fulfil their economic objectives hence investment made to improve our digital channels is meant enable them transact wherever they are to meet their financial needs,” Nsekela noted.

The CRDB chief named some of the digital products that the bank offers as SimBanking, TemboCard, CRDB Wakalas and Internet Banking which currently handle over 90 percent of the bank’s transactions.

During the campaign, the bank’s officials countrywide will also inform the public on available products in terms of loans to groups of people, individuals, entrepreneurs, students, farmers and private companies.

“I want to assure the public that CRDB Bank has everything for everyone because we are a big bank in the market with enough financial muscles to meet everyone’s needs,” Nsekela added while challenging Tanzanians to seize opportunities being created by President Samia Suluhu Hassan’s government since taking over power in March last year.

“The massive size of our country means that we have to make us of innovative technologies to ensure that formal banking services are accessed by every Tanzanians even those based in remote parts of the country,” the CRDB chief stated saying through use of digital platforms and electronic gadgets such as mobile phones, anyone can open a bank account and start transacting without meeting any bank’s official.

Nsekela’s observations were backed by Director of Corporate Communications, Tully Mwambapa and Head of Marketing, Joseline Kamhanda who invited all Tanzanians to make use of the Dar es Salaam based lender’s products and services.

“Our bank is strong and reliable with subsidiaries in neighbouring countries of Burundi and DR Congo where we are serving both the public and private sectors,” Mwambapa said while stressing that CRDB is integrating economies of East African countries.