Rejuvenated NCBA Bank enters crowded domestic market with vigour

09Jul 2020
The Guardian Reporter
Dar es Salaam
The Guardian
Rejuvenated NCBA Bank enters crowded domestic market with vigour

A rejuvenated NCBA Bank Tanzania which combines the best from NIC Tanzania and Commercial Bank of Africa has officially started operations with new vigour.

NCBA Tanzania’s designate Managing Director, Margaret Karume.

NCBA Tanzania’s designate Chairman, Sharmapal Aggarwal and Managing Director designate Margaret Karume said the new bank has started operations following approval of the merged bank by regulatory authorities effective Wednesday this week.

Speaking in Dar es Salaam this week, Aggarwal said the new entity is inspired by digital innovation and a can-do attitude that empowers customers to ‘Go For It,’ as its new slogan states. He pointed out that the will foster successful personal relationships with customers by offering the best-in-class products and services for all segments of customers including personal, business or corporate.

“NCBA Bank is a stronger and larger universal financial institution with strength, expertise and regional connectivity to put our customers first through an expanded range of products and services,” Aggarwal said.

The designate Chairman further noted that NCBA Bank will focuses on self-belief and continuous improvement. “We are the go-to bank for go-getters, those with self-drive, a pioneering spirit and those striving to make things happen,” he added. 

Seconding her boss, the new bank’s designate Managing Director cum CEO, Karume said that the new brand identity will allow the combined entity leverage on the strengths, values and historic legacies of the former two brands. 

“We are pleased to unveil our new inspirational logo, as part of our journey to bring our merger under one unified banner. The new NCBA logo and visual identity will be rolled out gradually across all our customer touch points,” she stated.

She noted that the name and logo reflect NCBA’s deep roots and experience in Tanzania and the region as a whole in addition to representing the ambitions of NCBA Group to become one of the leading banks in the local market and across the African continent. Following the merger, the NCBA is now Tier 2 banking institution.

Karume further noted that the new entity is in the final stages of harmonising systems, so that customers can enjoy seamless services across all channels in the country.  “Our ambition is that by end of quarter three this year, all NCBA customers will experience the same service levels regardless of their previous relationship at NIC Bank or CBA,” she added.

NCBA Bank Group Plc operates a network of more than 100 branches in five countries including Kenya, Uganda, Tanzania, Rwanda and Ivory Coast with a combined customer base of over 40 million, making it the largest bank in Africa by customer numbers. Over the next one month the bank will finalise the rebranding of their external branch signage across Dar es Salaam, Mwanza, Arusha and Zanzibar.