SBL chief pledges to continue supporting the disabled agenda

06Dec 2021
By Guardian Reporter
Dar es Salaam
The Guardian
SBL chief pledges to continue supporting the disabled agenda

SUPPORTING diversity and people with disability will remain to Serengeti Breweries Limited focus area as the company is committed to continue investing in special needs groups of people.

SBL managing director, Mark Ocitti speaks at a past event.

Speaking in Dar es Salaam on Friday to mark this year’s commemoration of International Day of Persons with Disabilities (IDPD), SBL’s Managing Director, Mark Ocitti said the brewer is committed in backing up Persons with Disabilities (PwDs) Agenda.

Ocitti said during an exercise to light the company’s head office in purple colour as part of a series of activities to mark the day, that inclusion and diversity are in the DNA of SBL’s business.  He noted that the company is a strong believer in equal opportunities for all. Ocitti said SBL has set a three-pillar strategy that guides the company’s effort in promoting the plight of Persons with Disabilities.

“With our first pillar, SBL as an employer, we have made a conscious decision to employ PwDs directly in our business and across the value chain. We target to employ PwDs every year and at least ten by 2025. To achieve this, we share any arising job vacancies with PwDs institutions and colleges, which then give us CV’s of their members to consider in the recruitment process,” he said.

The SBL chief executive pointed out that the company has positioned itself as a partner on the second pillar and as such partners different institutions to promote and empower PwDs through supporting events and other related forums.

“On our third pillar, we play an advocacy role. We are doing all this, and in line with our company inclusion and diversity agenda, SBL is advocating for promoting PwDs inclusion in society. We create this awareness across our business value chain by encouraging SBL suppliers, farmers, contractors and other partners to embrace the inclusion of PwDs,” he elaborated.

Apart from diversity and inclusion, Ocitti said SBL is also implementing six community support programs that impact and bring positive changes to the lives of millions of Tanzanians. Such programs include;  Water of Life which since 2010 has witnessed SBL invest in 21 water boreholes across the country, benefitting over two million people with free clean and safe water

The second project is ‘Kilimo Viwanda’ Agro-scholarship program which has seen the brewer provide fully-funded scholarships to at least 30-40 students from local farming communities to study agri-related diploma courses in local colleges to build technical capacities for the farming communities

The third project is Responsible Drinking which the company reaches out to thousands of its customers and members of the public countrywide, mainly drivers, college students, ‘bodaboda’ riders and pedestrians to sensitise them on not drinking and driving.

Through the Agribusiness project, SBL is developing and empowering a network of local farmers who cultivate raw materials such as maize, barley and sorghum used in the manufacture of its beers. More than 400 smallholder farmers are benefitting from this project as contract farmers.

The brewer also supports tree planting as part of conservation and protection of water catchment areas hence contributing to increased natural vegetation while fighting climate change.

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