Serengeti starts exporting beer to Kenya

21Feb 2017
Prosper Makene
The Guardian
Serengeti starts exporting beer to Kenya

For the first time ever, Serengeti Breweries Limited (SBL) has started exporting its products to the East African regional market with the first destination being Tanzania’s northern neighbour, Kenya.

Serengeti Breweries Limited’s Corporate Relations Director, John Wanyancha.

The maiden consignment of SBL’s Allsopps beer brand was shipped to Kenya last week, positioning the brewer as a major player in the regional market. Allsopps is an-export only beer brand produced at SBL’s brewery in Mwanza.

Commenting on the company’s breakthrough, SBL’s Corporate Relations Director, John Wanyancha said: “This is yet another exciting milestone for our company and indeed our products. The fact that we have been able to penetrate the Kenyan market it demonstrates that our quality products, are not only appreciated by our local consumers but are equally recognised in the larger regional market.”

Wanyancha said SBL is exploring the possibility of expanding its export business to other markets in the region, a move that is in line with the spirit of the East African Community (EAC) and other intraregional economic blocs to increase cross-border trade within the region.

SBL has been producing internationally recognized and award winning beer brands such as Pilsner Lager, Tusker Lager, Tusker Lite, Kibo Gold, Guinness Stout, Uhuru, The Kick and its flagship brand - Serengeti Premium Lager which alone has won over 10 internationally accredited medals.

Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 20 percent of the market share by volume. SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Pilsner, Tusker Lager, Tusker Lite, Kibo Gold, Guinness stout, Uhuru and Kick.

The company is also home to world’s renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon’s Gin, Captain Morgan Rum and Baileys Irish Cream.

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