The grand sale which is christened, ‘Bei chee,’ involves all merchandise at Danube shops in Dar es Salaam and upcountry with GSM officials saying their decision is aimed at ensuring that customers prepare for the end of year festive season.
At Mlimani City Mall where hundreds of customers have been storming Danube shops this week, former Miss World number five, Nancy Sumari said the prices were far much lower than the quality of goods on offer.
“I am amazed at this grand sale and urge people who want to get high quality products at affordable prices to come and see what is on offer here,” Sumari who was Miss Tanzania in 2005, said while challenging the public to be careful when buying goods at this festive season because some of it is substandard.
She further advised shoppers to make sure that they have value for their money because the domestic market is facing intense competition. “As an entrepreneur myself, I understand that value for money is important hence urge shoppers to come to Danube and see what is on offer,” she added.
Explaining about the grand sale which will go into the New Year, GSM Tanzania Operations Manager, Haji Mfikirwa said the ‘Bei chee’ campaign is aimed at giving back to loyal customers who have supported Danube shops for the whole year.
Mfikirwa said GSM management understands that the public needs to buy new products to spice up their festive season hence decided to significantly reduce prices. “We are glad that our customers have responded to our grand sale in a big way by turning up in large numbers at our shops throughout the country,” the Operations Manager noted.
He urged the public to seize the opportunity whilst stocks last as high quality products are on offer at almost lowest prices at all times.