Addressing journalists in Dar es Salaam this week during the launch of a ‘Bank more, score more’ campaign, the bank’s Head of Consumer, Private and Business Banking, Ajmair Riaz, said the exponential growth was made possible by use of digital platforms by both existing and new customers.
“This April, we are celebrating the second anniversary of the launch of our full digital mobile banking to the market that has witnessed the opening of thousands of individual accounts on top of the previous 20,000 we had before embarking on the digital path. This is an exponential growth of 700 percent to enable us reach 100,000 individual accounts mark,” Riaz said.
He said the ‘Bank more score more’ campaign that will last for two months is also a digital pan-bank league competition offering customers across eleven markets globally, an opportunity to accumulate points that lead to prizes.
“This is an initiative on the back of the bank’s partnership with Liverpool FC, the competition is open to the bank’s existing and prospective clients and will see over 350 prizes ranging from authentic Liverpool-branded merchandise, to a grand prize of a trip to Anfield to watch the team play,” he added.
Other StanChart markets on the continent where the competition is taking place include: Botswana, Brunei, Cote D’Ivoire, Kenya, Nigeria, Taiwan, Uganda, United Arab Emirates and Vietnam.
On her part, the bank’s Corporate Affairs and Brand Marketing Manager, Juanita Mramba said to partake in the competition, new customers simply need to open an account via Standard Chartered’s full digital bank on mobile and take up more products to earn points.
Mramba explained that the competition covers the bank’s various products and services ranging from account opening, use of its debit cards to make payments and to acquiring loans and insurance from the bank.
“The bank has also looked into ways to make it easier for its clients to earn points by making payments using debit cards by partnering with over 100 merchants and outlets in Dar es Salaam. Arusha and Mwanza to offer services,” she noted. About forty winners will be picked every week and at the end of the campaign a winner who will score 200 points will win a trip to Anfield.