Tourism expo: TRAVEL agents, tour operators have a reason to smile

15Jun 2019
Beatrice Philemon
The Guardian
Tourism expo: TRAVEL agents, tour operators have a reason to smile

TRAVEL agents including tour operators have a reason to smile after international travel agents from India and China agreed to train them on how to tap tourists from their countries to increase the number of visitors in the country.

Tanzania Tourist Board (TTB) Managing Director, Devota Mdachi said  yesterday when briefing journalists on the Swahili International Tourism Expo (SiTE) slated for October 18th and 20th this year in Dar es Salaam.


Mdachi said the training will be offered during the Swahili International Tourism Expo and that participants will be trained on how to market Tanzanian tourism potentials and local made products.

The TTB boss added that international travel agents have decided to help their counterparts after discovered that majority Tanzanian travel agents and tour operators are not competent on how to market what they offer.

She said some of them do not have enough funds to visit other countries for tourism promotional campaign despite the fact that Tanzania is endowed with a lot of tourism potential that can be promoted in the specific countries.

 “We are going to use the exhibition to market our tourist attractions. International travel agents, tour operators and journalists from Tanzania will also be informed on what the country offers in the tourism industry.” she noted

This is the fifth exhibition that will attract more than 250 exhibitors including international travel agents and 400 journalists from international media from 57 countries across the world.

The international travel agents and journalists who will be in Tanzania for three days are from USA, UK, Italy, German, Russia, China, Sweden, South Africa, Seychelles, Mauritius, Rwanda, Malaysia, Kenya, Thailand, India, South Korea and Singapore.

The visitors will get chance to visit tourist attractions existing in Mafia, Tanga and Zanzibar.

She called on travel agents, tour operators and entrepreneurs engaged in tourism sector to use this event to market what they have, share experience with their counterparts and forge partnership.

Mdachi called on sponsors from different companies to support the event and work closely with TTB to ensure successful exhibition.

“We are optimistic that the Swahili International Tourism Expo will link our tour operators with those from outside Tanzania thus enhance skills to market the tourism sector,” she noted.

On the cultural side, she said that TTB has invited a local singer—Peter Msechu, as well as several other cultural groups from  Tanga, Arusha and southern highland regions to perform during the exhibition.

She said the aim is to let foreign visitors know what Tanzania to offer in cultural tourism. She said visitors will have chance to see various cultural music and dances as well as make familiarization trips in Tanga, Arusha and southern highland regions.

She said that registration is open for all participants whereas they have to register through TTB website,

Meanwhile a Tanzanian Musician, Peter Msechu express thanks to TTB for selecting him to perform at SiTE.

In 2018 a total of 335 international travel agents, and 152 companies attended the event.